CCT Optimization: The Art of a Well Designed Display

Displays are subject to ongoing scrutiny from the start of production through the end product’s full life cycle. A poorly developed display will negatively impact the end product consumers’ perception as viewed on store shelves. Displays dominate the visual sense of the product and thus can cast a favorable or unfavorable opinion of the function and long term performance of the product. Display Optimization is a critical exercise for any product regardless of market or type of usage it will operate under.

CCT’s CEO Mr. Sieh believes in Total Design Optimization. “You cannot depend on written specs alone to get the LCD right, there must be human factors considered as well as using one’s naked eye to make judgements on LCD performance for each and every application.”

By building a Display using the customers’ specification or generic industry specifications will produce areas of deficiencies such as color mismatch, incorrect viewing properties, back lighting deficiencies and operational performance in outdoor environments. J.H.Sieh recalls from CCT’s first production display “We did everything possible to understand the application to produce the most appropriate display. Even today, we run sample variables to provide actual examples of slight variations for our customers to select. We also are very focused on Touch Panel environments since its operation is greatly impacted by the surroundings of the end device.

CCT will work with OEMs engineers as well as marketing team to collaborate on a design to optimize the Display from all aspects of store shelf appearances and application environments.

From the early beginning of CCT, its practice of Display Optimization the appeal of optimization the appeal to consumer sales as well as and the OEM’s end product. since displays dominate the perceived imaging of the end product. Critique whether it is designer “Optimization of LCDs” is the behind the scenes “art” of the Display industry that often is misapplied or even not exercise. CCT has made this a key skillset throughout its history as itpursuit to provide su to create a superior feature over its global competitors.

To understand how a display is optimized it is critical to recognize the nuances of a perfectly tweaked display design. Since LCDs and TFTs have numerous amount of variability in its design appearance it is critical to manage each of the visual factors in order to maximize the displays efficiencies in visual performance and serviceability to the customer’s end product. Here are the major factors to be considered in an LCD’s visual attributes and necessary environmental protection:

  • Viewing Angles – Orienting the strongest viewing angles in accordance to viewers’ perspective
  • Resolution – Checking if information requires fine line graphics and characters
  • Brightness – The displays must be able to handle to ambient bright and low light conditions
  • Color – Color is important for applications where it is critical to graphics
  • Speed – Motion graphics must be supported by high speed displays
  • Reflectivity – Important for sunlight conditions
  • Anti-Glare – Reducing glare is mandatory for outdoor displays
  • Environment – Displays’ liquids and polarizers must withstand wide temperatures, high humidity, salt spray and liquid saturation.
  • ESD Bombardment – Measures to ward off ESD and EMI for those applications must be taken
  • Driver ICs – Some ICs are more prone to creating Noise in the circuitry
  • Other – Protection from human handling causing shock, impact or surface scratches must considered in specific application usage.